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"Jesus didn't die for my sweater or my album, but because we label these things 'Christian' somehow we elevate that thing. We think, 'This Christian key chain is better than a secular key chain because, well, it's Christian.' We've created a culture where we've separated ourselves, unintentionally, but now there's an audience that says, 'Well, if that's Christian, I don't want anything to do with it.'"

Brian Kaufman is the Founder & Creative Director at Tipping Media as well as Triangle. Brian's experiences, perspective, and creative ingenuity have put him at the forefront of Church Marketing and Church Solutions. In this interview Brian talks about Church Marketing, Christian labeling, the Church's need to collaborate, his encouragement to pastors and much more. You won't want to miss Brian's transparent and insightful perspective.